MARKETABILITY

    

image source: https://allianceforscience.cornell.edu/blog/2017/08/golden-rice-moving-forward-in-philippines/

    The cost of production, maintaining, and distributing Golden Rice is too expensive for the developing countries that need it. ... Since it is one of the most expensive solutions to fixing the vitamin A deficiency problem, developing countries often choose alternatives: cheaper methods of addressing vitamin A deficiency, such as reinforcing flour with more vitamin A through processing methods, increasing the availability of fortified milk and ready-made meals, and simply raising awareness about the consequences of a vitamin A deficiency, are more appealing to developing countries simply because it costs less than implementing Golden Rice (GM Watch 2013).